Last weekend (Nov. 14) some staff and students from the Commuter (including myself) went to Wilsonville to hear a journalism textbook author speak about how journalists (particularly those who work for newspapers) can be successful today.
The very first thing he talked about was that there are two things a journalist/newspaper needs to focus on: attracting eyeballs and delivering information as efficiently and effectively as possible. Today, that involves using multimedia (videos, podcasts, etc.). Another thing that may be involved is breaking up a story.
Now this took hours to explain, however I'm pretty sure most people got it. And quite a few were probably excited about incorporating it. And here "it" is: stop writing such long winded stories. Write a few paragraphs, and use other things to tell the story (interview boxes, question and answer boxes, fact boxes, how-to boxes, etc.). SCANDALOUS!!!!
Or is it? Today, most people are incredibly busy, so they rarely have time to sit down and skim the newspaper let alone read it. So how can we (as journalists of any kind) make people want to find time to look at the stuff we're pumping out for them? Attract their eyeballs and efficiently and effectively deliver the information (does this sound familiar?).
Take home message(s):
Go ahead and break up that story
Use multimedia
Take time to make your stuff attractive
And remember: journalism is about the readers, not the journalists.
